Estelle's Frozen Yogurt Field Report

For my research for the Estelle's project, I visited a frozen yogurt place in Dallas called Orange Cup recommended by a friend of mine. I sat at this location and evaluated how everything worked. They werent very busy on this particular day, but during my time there I noticed that there were two doors, one coming from the mall and one going outside. Most of the customers came in through the mall enterence, went through the line, and then sat at a table and ate. The counter, as you can see from the picts, was kind of curved semi-oval and the big booth mimiced that with another table and another booth. The employees seemed happy to work there, pretty bored from lack of work, but their set up seemed pretty convient. I couldnt really see past the sneezeguard, but there was a lot of toppings that you could put on your yogurt and they seemed to opperate pretty efficiently behind the counter. The customers started at one end, the "ordering" end, and moved down to the "payment" end. Some of the positives of the space are that it is open and bright. Mostly white, but with some colored walls to add some excitment. I thought it was pretty ironic that the colors they used were a lot like the "colors of feelings" project we did for the healthy word. I think the space had a really good flow and it was simple but it made you almost happy. I noticed that they have many different kinds of customers that came in that day. Some younger people that seemed to be just friends, a dad and his daughter, there were a few couples that came.
I like the white and silver color scheme with mainly random pops of color (color wall here and there) makes it feel clean yet warm and fun. Everything has a matte finish to bring your attention to the bright orange shiney mosaic back splash behind the main counter, bringing your attention to the menu that was in white.
The flooring was painted cement, the walls were matte white with the spartic colored walls with painted flowers on one. the ceiling was white with some added hidden lighting that really makes the space stand out. There were also recessed cans lighting the area with a couple hanging pendants. They had some rounded walls which gives the space a smoother calmer feeling. They picked organic plastic chairs with some built in benches with white round tables. They also had some picts of yogurt on the walls. This places was really impressive because as we just talked about, its not only a healthy place to grab a snack, its also a green store. It kind of relates all kinds of ideas of healthy together and incorperating white and the "healthy" colors, I think this designer did their research. I really liked this project and it makes you look deeper into things.